Sakib Hasan | Growth & Digital Marketing Manager

About Me

As a dedicated Growth & Digital Marketing Manager, I've spent the last five years deeply immersed in the world of mobile applications and gaming. My journey has been driven by a passion for leveraging data to unlock growth potential, running multi-channel User Acquisition campaigns for over 50 titles and managing seven-figure monthly budgets to maximize ROI.

My expertise lies in the intersection of data analytics, monetization strategies, and project management. From developing sophisticated attribution models to consulting for publishers on their growth trajectories, my goal is always to drive sustainable revenue and user base expansion.

I thrive on leading technical teams, developing innovative analytics tools, and fostering B2B partnerships that create lasting value. I'm constantly exploring new frontiers in privacy-safe data collection and media analytics to stay ahead in this dynamic industry.

Core Experience

Growth & Partnership Manager

Softograph Limited

July 2024 - Present

Manage partnerships and develop marketing strategies for global client acquisition.
Oversee game monetization and UA for the Borofpani.com web game portal.

Growth Manager (User Acquisition & Monetization)

Free Pixel Games Limited

2021 - July 2024

Managed global UA campaigns on platforms like Facebook, Google Ads, TikTok, etc.
Grew a diverse portfolio of games including Dragon Village and Dinosaur Zoo.
Led web development teams to create SaaS-based AI and analytics tools.

Data Analyst

Free Pixel Games Limited

Jan 2020 - 2021

Analyzed first-party data and user behavior to guide feature improvements.
Conducted data integration for attribution models using Google Analytics, Firebase, and Tableau.

Consulting & Collaborative Ventures

Tech Admin, Account Manager

RoundSquared (Contract)

Nov 2023 - Present

Manage MMP & Ad network Accounts for UA & monetization.
Handle complete setup for Monetization, Attribution & UA.

Co-Founder, Growth and Project Manager

Day Dreamers (Self-employed)

May 2023 - Present

Co-founded and lead a bootstrap company focused on mobile app and game publishing.
Working on AI, utility apps, and mobile games, with plans for future expansion.

Mobile Games UA Manager

Balloon Labs (Contract)

Jun 2023 - Apr 2024

Managed product release and user acquisition for various mobile game titles.

UA & Monetization Consultant

Multiple Clients (Part-time/Contract)

2021 - 2024

Hazmob (Oct 2023 - Jan 2024): Developed and executed monetization/UA strategies for titles like Hazmob FPS and Special Ops.
Chorse Games (Aug 2021 - Dec 2023): Executed monetization/UA strategies, tested, and provided feedback for upcoming projects.
Aconcagua Games (Jan 2023 - Sep 2023): Managed UA and monetization strategy for Fulbo Galaxy.

Notable Clients & Partners

Chorse Games

Aconcagua Games

Hazmob

Fahy Studios

RoundSquared

Things I've Built & Managed

Multi-Channel UA Campaigns

Architected and executed UA campaigns for 50+ mobile apps, managing seven-figure monthly budgets to optimize for ROAS, LTV, and user retention across diverse ad networks.

Google Ads · Facebook Ads · TikTok · Unity Ads · IronSource

Monetization & Mediation Strategy

Engineered and optimized hybrid ad monetization models, configuring complex mediation waterfalls and in-app bidding on platforms like MAX, AdMob, and LevelPlay to significantly boost ad revenue.

AppLovin MAX · AdMob · LevelPlay · A/B Testing

AI-Based Analytics Tools

Spearheaded development teams in creating proprietary SaaS-based AI and analytics platforms for performance tracking, predictive LTV modeling, and providing actionable insights for game development.

SaaS · Data Analytics · Project Management · Firebase

Featured Games I've Helped Grow

Block Tower Clash

Managed marketing for a hybrid puzzle/strategy game with Tetris-style blocks and RPG elements.

Dragon Village

Oversaw growth strategies for a captivating simulation game, focusing on user acquisition.

Luggage Loop

Led the launch and marketing for this innovative puzzle game with a unique travel theme.

Hazmob: FPS Gun Shooting Games

Managed UA for a fast-paced multiplayer FPS with a focus on competitive gameplay.

Special Ops: FPS PVP Gun Games

Contributed to the growth of a tactical online shooter with multiple game modes.

Dominoes Online

Drove user acquisition for a classic Dominoes game adapted for a global online audience.

Combat Strike: FPS War

Aided in the marketing efforts for a tactical team-based FPS shooter.

Mahjong Relax

Managed campaigns for a relaxing and classic Mahjong solitaire experience.

Black Hole - Revenge Masters

Drove UA for a fun and addictive hyper-casual game with a unique mechanic.

Current Work: Game Design & Ideation (Borofpani)

Snap-O-Gram

Led game ideation and level design for this unique visual puzzle experience.

Mixtape Sort

Ideated and designed game mechanics and levels for this engaging sorting puzzle.

Connect Tower – Match & Sort

Contributed to game design and level structuring for this tile-matching challenge.

Mini Monster Match

Worked on game design and level creation for this fun and dynamic matching game.

Halloween Tile Match

Created engaging level progressions and game mechanics for this seasonal puzzle.

Monster Tiles

Helped refine the core loop and progression mapping for this matching adventure.

Kitty Sort - Puzzle

Designed engaging levels and the core gameplay loop for this cute sorting game.

Bloomerge

Spearheaded level design and core mechanics ideation for this satisfying merge game.

Holdfast 3D

A cozy puzzle tower defense set inside a pastel toy diorama. Developed with Borofpani and published on Playgama.

Sandbox Testing

Kinhold Dynasty War

A web-based casual stacking prototype published on the Playgama AI platform. Currently undergoing active sandbox testing.

Featured Personal Projects

Plant Disease Classification

A machine learning model to classify plant diseases from leaf images, using computer vision to solve a real-world problem.

Python · TensorFlow · Keras · Jupyter

AirStrike Defense Game

A classic defense game built from the ground up, showcasing fundamental game development and logic.

C++ · Game Development · iGraphics

Education Website

A responsive educational platform built with ReactJS, demonstrating modern front-end practices.

ReactJS · JavaScript · HTML/CSS

AI Search Algorithms

Implementations of various AI search algorithms like BFS, DFS, and A* for solving complex problems.

Python · AI · Algorithms

Book Buy & Rent System

A full-stack application for managing a book rental and purchasing system, built with Java.

Java · OOP · System Design

Women Safety Box

An Android application prototype designed to enhance women's safety through various features.

Android · Java · Mobile App

64-Bit NASM Assembly

A collection of code examples in 64-bit NASM assembly language.

SMTP Email Client/Server

A simple SMTP email client and server implementation over TCP.

Telecom Lab Experiments

Lab experiments related to data and telecommunications concepts.

What People Say

Farhan Rashid

Erasmus Mundus Awardee

"Could not ask for a better team mate. His work brings useful statistical insight and valid criticism in a group. Sakib's vast knowledge in the market of hyper casual and games in general is immensely valuable. It was a pleasure working with him."

Shamit Ahmed

MSc Games Graduate @ Aalto University

"Sakib Hasan possesses a profound understanding of user acquisition strategies tailored specifically to mobile games. His expertise in analyzing market trends, optimizing ad campaigns, and maximizing user acquisition channels has consistently driven significant growth... He is an invaluable team player."

Aparajita Dola

Graduate Research Assistant | VR/AR/XR

"One of the most hardworking individuals I have had the pleasure to work with. His expertise extends beyond user acquisition and monetization management; he also handles game balancing, database management, and the configuration of mediation and ad networks."

Abdullah Al Mahmud

Product & Strategy Lead | CSPO®

"Sakib, as our User Acquisition & Monetization Manager, showcased exceptional skills in driving growth strategies. His insights and collaborative approach significantly impacted our team's success. Sakib's expertise makes him an invaluable asset."

Syed Shafeyee

Senior Ad Tech Solutions Engineer @ Google

"I highly recommend Sakib Hasan for his exceptional Monetization and User Acquisition expertise. Sakib has excellent understanding of market trends and dynamics as well as outstanding product knowledge in all the major monetization and advertising solutions."

Moien U Mahnul

Game Producer/Designer

"One of the brightest and fast learners I have met in my career. He has great knowledge about the mobile games market trends, user acquisition of apps & games, and overall apps/games development from the scratch... Always worked harder for the company's betterment."

Insights & Research

Sharing my thoughts on mobile gaming trends, monetization shifts, and the evolving playbook of user acquisition.

View LinkedIn Profile

LinkedIn Article

Industry Shift · Monetization

Mobile Gaming Playbook Resets Every 6-7 Years: We're Due

If you look closely at the history of mobile gaming, you'll notice a distinct pattern. Approximately every 6 to 7 years, the fundamental playbook for how we acquire users, design core loops, and monetize completely resets.

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LinkedIn Post

Game Dev · Meta Layers

The Evolution of Hybrid-casual Mobile Gaming

Hyper-casual studios are rapidly transitioning. Merging simple mechanics with deeper progression loops is no longer optional; it's a necessity to combat rising CPIs and maintain profitability.

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LinkedIn Post

Market Analysis · Deep-Casual

Deep-casual vs. Hybrid-casual: Navigating the Nuance

Understanding the subtle but critical differences between deep-casual and hybrid-casual structures is vital for setting up the right UA funnels and mediation strategies for your portfolio.